Broder, the new owner of the former Cannistraro property in West Watertown, delivered a two-part message for the residents of Watertown. First, they are not your run-of-the-mill hit-and-run developer. And second, Watertown, for them, is more than just another city with a sexy hunk of developable land. This Boston-based, Newbury Street company feels a special connection to Watertown.
That message came across loud and clear at the March 20 meeting, at
City Hall, but I can’t quite remember what that connection is. Well, it doesn’t
really matter. The $47 million they paid for the property bought them a lot of
connection.
So, who exactly are they?
They tell us, in a few paragraphs, on their website. I’ve taken the
liberty of breaking out the sentences from the paragraphs to better highlight
the bumper sticker messages they contain.
Here they are, one bumper sticker at a time:
“Broder invests in, develops, and manages
commercial, residential, and hospitality properties.”
“We are inspired by great design.”
“Style that transcends trend.” (I have
no idea what this means but I’m going to start using it at cocktail parties)
“Enduring quality.” (so much better than unenduring quality)
“Services and amenities that elevate everyday
living.”
“We believe these things create lasting value.”
“We strive to respect people and the planet by
building sustainably.”
“We strive to respect the communities we work
in by engaging in conversations with the residents and elected officials who
know them best.”
“Our mission is to contribute to the evolution
of stronger, healthier, more dynamic neighborhoods.”
That last message on the list is important. How exactly will they
set about this mission to contribute to the evolution of a stronger, healthier,
more dynamic neighborhood in the immediate vicinity of their development?
Oh, and what if that neighborhood, in which they are taking up
residence, does not wish to be dynamic, but simply happy and intact?
Well before the March 20
community meeting, Broder gave us a written bird’s eye view of how they plan on
contributing to the mental and physical well-being of the community – and while
they did not define community, I assume they mean the community of Watertown
and especially the local community that their project will impact the most.
Here’s what they told us:
(I put the sexy parts in bold)
“The campus has been designed to actively invite residents
to enjoy thoughtfully landscaped publicly accessible green space, bicycle
paths, and pedestrian connections, all proximate to the Charles River Greenway.”
“The project will contribute high-quality public retail and open
green spaces that bring people and families together, as well as landscaped
connections to the surrounding neighborhoods, Charles River Greenway, and
improved bicycle and pedestrian circulation.”
A central open space will be created, with a
“cyclist-friendly amenity” for tenants and the broader community. The
open space would include a lawn space, a covered pavilion, and welcoming
seating areas.
If you close your eyes, you can almost hear the sounds of birds singing
and squirrels scampering across benches. You might even be wondering where you
stashed your picnic basket for the winter.
So, on top of the tax dollars that they’ll be pouring into the city
coffers, Broder will generously create a beautiful park for residents to enjoy.
What could there possibly be to complain about?
You know the old saying: The devil is in the details?
Concerned residents took a look at the plans and examined every
damn detail, especially the devilish ones.
And then the comments began to appear on Watertown News – an
avalanche of comments. To put it mildly, the details were disturbing and this
project really struck a nerve. But here’s the thing. These were not angry impulsive,
incoherent rants, by the same old disgruntled individuals who fly off the
handle over every conceivable issue. These were intelligent, thoughtful,
impassioned arguments aimed at a system they’ve come to regard as being
negligent and unresponsive.
Here are some excerpts from their comments on Watertown News months
before the March 20 meeting:
“Overall, an improvement to current conditions
but the life sciences building is too tall. Illustration suggests 4 stories,
should be 3 stories so as not to loom over nearby residential buildings.
Pleasant and Bridge Streets are already
impassable during rush hour. This plan calls for a total of 640 parking spaces
– really???” −Jean Ann Schulte
“This ‘cycle friendly amenity’ with seating
areas and a covered pavilion will only serve the tenants and employees of the
development. I agree that enough is enough. Throwing in some green space as if
it benefits the community as a whole is misleading. This project needs to be
significantly scaled down.” − Joan Oustifine
“They all do that. Throw the community a few
bones that very few (if any), residents will ever use or benefit from. As if
they’re doing us a great service and favor that we should be thankful for.
Addressing some of the sentiments posted here,
I agree that things are getting way out of hand with all the new development,
and there’s still more yet to come that dwarfs this one. We’ve reached a
tipping point that’s on the verge of consuming and decimating the community if
something isn’t done to stop the spread. Enough is ENOUGH!” − John
Foley
“And we thought WE ALREADY HAD TOO MUCH traffic
on Rosedale to Pleasant St. and proceeding east to the Square and west to
Bridge St.! What is this going to do to us? And what is it going to do to the
traffic on Main St. and more traffic to the Square. What is it going to do to
the quality of life in our neighborhoods of single and two-family houses on
Acton St. and adjacent streets?
These huge developments should not be allowed anymore.
They don’t seem to be helping to keep our taxes lower. These life science jobs
probably aren’t ones that local residents will be qualified to work at, and
there aren’t enough available houses in the area to keep workers local and
prevent them from adding to our existing traffic and congestion issues.” − Joan
Gumbleton
“Could not agree more. the city needs to hit
the pause button and see what the mess they have already approved does to this
end of Watertown before allowing more to an already bad situation for
residents.” − Maura Gallagher
“If only our town councilors started reading
these comments! The sentiment from around town and especially this neighborhood
is that enough is enough. Please email your town councilors and our town
planners ASAP. Make your voices heard. They will tell you that they are working
on remodeling the “Comprehensive Plan” but by the time that actually gets done,
there won’t be anything left in Watertown to develop, it will all be done
already. Every possible space will be snapped up and turned into the standard 5
floor biotech space.
Developers own this town and the council. Our
planning department has missed opportunity after opportunity and we the
residents get stuck with the aftermath.
This development is too big for the
neighborhood. The shadow study as seen in the documents is going to affect
dozens of homeowners! This alone should be a red flag!” − Corey Dilon
“The response is always the same it’s too late
to do anything and yet the residents have urged councilors and planning
committee to take action and no one has taken a stance for the neighborhoods
and residents. There will be no community or neighborhood structure left with
all the traffic and congestion being allowed to invade the West end of
Watertown. The quality of life of the constituents does not seem to be the
major focus of any of the elected officials or leaders. Time for the council,
the city manager and planning boards to stand up and protect our
neighborhoods.” − Maura Gallagher
“Why is a city of about four square miles now
ground zero for biolabs? It is past time for a moratorium on life-science
projects. Throwing in trees, green space, and “pavilions” is just developer
hucksterism to persuade residents that they should go along with another
project that is detrimental to their interests.” − Carolyn
A. Gritter
“I have and continue to believe that ENOUGH IS
ENOUGH. Enough is enough with developers telling the residents that they know
what’s best for us. Enough is enough with developers incorporating a few
“bones” to residents into their project proposals to infer they care about and
their projects will enhance our quality of life, our health, our environment,
our ability to live in the town our families grew up in.
It’s time (actually I fear it is too late) for
Watertown elected officials and responsible boards to take whatever measures
are needed to restructure Watertown’s laws and regulations to reduce this
onslaught of development to where it can be better managed and monitored and
reflect the needs and expectations of residents.” − Dave
McDonald
“If there is not huge public outcry that is
impossible to ignore, then your opinions WILL be ignored as they have been for
a decade or more. If we fail to speak up resolutely there will be many more
monstrosities.” − Joe Levendusky
“Enough is enough of huge biolabs in Watertown.
I have to now look at the monstrosity at 66 Galen St looming over our houses,
blocking the horizon, with its creepy windowless top floor and 24/7 filters and
scrubbers on top (and its new proposed animal research lab next door).” − Annette
Farrell
“This building would be taller than the Rock
Gym and would be the tallest building along Acton street. A very important fact
is that this building would sit across the street from a neighborhood of single
and 2-family residences. The scope of this building is out of character and out
of line with the neighborhood.”
Another important consideration is there will
certainly be a few more properties in this area that will probably be up for
sale soon and we assume those too would be converted to large biotech space which
would overcrowd and swamp out this neighborhood. One must remember that there
are still 2 Bio/Lab buildings to be built (approved) and one can see more
properties along Pleasant str also going the route for sale and development.
And to your comment about the town not
listening, I think the residents 100% don’t feel supported by the city/town
planners and that’s why there are many people speaking up (though it falls on
deaf ears).
With all the new construction, office space
conversion, residents are being hemmed in by large and larger developments. If
you attended last weeks Comprehensive plan open forum there was pretty a
unanimous message to cap these developments and this was definitely down played
by our town planners (they said it was a difference in opinion). Albeit by the
time this “Comprehensive Plan” is put in place, there will be nothing left for
it to govern.” − Corey Dilon
And then came the March 20 meeting, which did little or nothing to calm
the frustrations and fears of these commenters or of those who wholeheartedly
agree with them. The developers might as well have addressed the room and said:
We are happy to be here this evening to answer
your questions and address your concerns because we are required to do this. And
we will be happy to come here again and answer your questions and address your
concerns but in the end, we will do exactly what we need to do to make this
investment pay off the way that we want it to pay off and if you have a problem
with that, you should take it up with your elected and appointed officials.
Here's Corey Dilon’s recap of the meeting:
“In case anyone was wondering how the
meeting with the developer went, the meeting was well attended, about 40 people
in person, 70 or more online (zoom).
What was clear to me was that everyone was
concerned about the height, mass and scale of this building abutting a
residential neighborhood. Also, major discussions around the size and scale of
a 7-floor parking garage were very apparent. There were also considerations
around noise, light pollution and usual traffic concerns. Unfortunately a
scaled down version of this project did not seem to be up for discussion.
After the previous week’s Comprehensive
Planning meeting and last night’s “community” meeting it is very clear to me
that the zoning plan for the Pleasant street corridor has allowed buildings
like this with zero thought for the abutters.
Steve Magoon and Gideon Schreiber have done
zero to help this neighborhood and don’t show initiative to effect immediate
changes to allowable building heights, closing the mechanical penthouse
loophole, etc. Their two opinions are vastly different than the neighbors and
residents of this area (and probably most of Watertown at this point).
Regulations from a decade ago are out of date
and out of touch with the pace of development in this town. This 80’ft tall
building will be the 1st of many to come to Acton Street, Howard Street and
Pleasant street. It’s only a matter of time before Pulpdent and ML Macdonald
are up for sale and become yet another big box biotech.
A more thoughtful, neighborhood centric design
is possible with smart planning and out of the box thinking, however until
then, this neighborhood will forever be in the shadow of the wants and demands
of big developers.”
I believe you are nodding in agreement.
Watertown is a small city with a townish vibe. Like other cities
and towns, it has its own special character. You might even say it has its own
soul.
Some would call that nonsense. They would say that Watertown is a small
city like any other small city. Those who would say that don’t see what I see
and don’t see what many of you see.
For those who believe that all progress is good progress, a
neighborhood is just a collection of structures that can be easily replaced by
bigger, better, shinier structures.
How do you destroy the soul of a city?
You chip away at its neighborhoods, one street at a time. Or better
yet, three or four streets at a time.
You don’t have to level the homes. You just demolish the quality of
life within those homes and eventually, those pesky inhabitants – those
ungrateful resisters of progress and modernization − will
disappear, or at least their sense of neighborhood will.
We are currently in an election year, which uncoincidentally is
when elected representatives tend to be at their listening best. You might
consider giving them a call. And you might consider visiting them at City
Council meetings and addressing this issue at public forum.
It’s not about what district they’re in. It’s about who they are
looking out for. Are they too busy drafting world-changing proclamations and searching
for ways to make Watertown more welcoming to people who do not live here to
take the time to visit the Watertown neighborhood that includes Rosedale Road,
Acton Street, Morton Street, Oakland Street, Pilgrim Road, Puritan Road,
Falmouth Road, and part of Waltham Street?
Why not ask them?
Sometimes persuasion is about presenting your argument in a calm
and logical fashion. But calm and logical arguments can fall on deaf ears.
When that happens, you might consider being blunt.
You might tell them enough is enough in the strongest possible
civilized way…
Bruce Coltin, The Battle for Watertown